Austin Business Journal: JCPenney closing Highland Mall store - 2006-03-13
"Closing our store at Highland Mall was not an easy decision," says Brenda Romero, a spokeswoman for JCPenney.
She says the company's goal was to "open stores in areas where we are currently under represented," adding the new stores "provide us with a stronger and more convenient presence for our shoppers."
Under representation? The area around Highland Mall is so much more under represented by big name retailers than the new proposed sites it's not even funny. The real reason they are closing is because the area around Highland Mall is in economic decline. Why don't they just tell the truth?
Austin Business Journal: JCPenney closing Highland Mall store - 2006-03-13
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